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About Me

I'm Keri, a creative leader with a diverse skill set, a tenacious work ethic, and over a decade of professional experience. I earned dual Bachelor of Arts degrees in Psychology and Communication Arts (with a concentration in Visual Communication Design) from Ramapo College of New Jersey, and later expanded my skills by studying Front-End Web Development at Fullstack Academy of Code. My expertise covers print and digital design, brand development, and integrated marketing communications. I'm adept in the Adobe Creative Suite, Figma, and Sketch. Additionally, I’m highly proficient in motion graphics and web design, with a strong command of the coding languages HTML, CSS, and JavaScript. I have a keen eye for typography, color theory, and composition, coupled with a deep understanding of brand identity design. I am well-versed in communicating with executive leadership, as well as mentoring junior team members. Having worked in fast-paced agencies, in-house corporate teams, and dynamic startup environments, I understand the balance between maintaining brand consistency and fostering innovation. I thrive on leading creative projects from concept to execution and have overseen design work for industry leaders including Stryker, Volvo, and Jaguar Land Rover. My ability to collaborate with cross-functional teams has driven my success in delivering impactful creative solutions. With a strong focus on detail, organization, and multitasking, I excel at balancing priorities in fast-moving environments while pushing creative boundaries and maintaining exceptional quality.

Expertise

Print & Digital Design, Brand Identity, Art Direction, Front-End Web Development, Packaging Design, Event Branding, Motion Graphics, Visual Storytelling, Typography, Integrated Marketing Communications, UI/UX Design, Creative Problem-Solving

Experience

Digital Art Director

Catalyst OrthoScience | Naples, FL

Oct 2023 - Jan 2025

  • Collaborated with marketing, sales, R&D, and leadership teams to design creative solutions aligned with strategic business goals across 4 product lines and 15+ industry events.

  • Spearheaded a company-wide brand refresh, establishing a cohesive visual identity across print and digital platforms, improving brand consistency by 75%.

  • Directed visual and UX design of the company website relaunch, boosting web traffic by 35%.

  • Developed creative assets for Catalyst OrthoScience’s LinkedIn channel, leading to 20% growth.

  • Oversaw creative projects from concept to execution, ensuring brand and regulatory compliance.

Creative Lead

Stryker | Mahwah, NJ

Mar 2022 - Sep 2023

  • Partnered with marketing teams to craft strategic, multi-channel campaigns that enhanced visual storytelling and increased brand engagement by 20%. 

  • Developed creative assets for print, web, social media, and email campaigns, supporting 13+ product launches and Stryker’s strategic partnership with Army West Point Athletics.

  • Oversaw corporate brand and regulatory compliance across all deliverables. 

  • Created marketing and sales presentations that enhanced customer engagement by 22%.

Graphic Designer

Stryker | Mahwah, NJ

May 2018 - Mar 2022

  • Collaborated with product, marketing, and engineering teams to design creative assets for print and digital applications to meet strategic business needs and increase user engagement.

  • Developed advertising initiatives and trade show booth designs for high-profile industry events and conferences, improving brand visibility by 30%.

  • Organized brand assets into a centralized database to enhance accessibility for global teams.

Graphic Designer

Pierce Communications, Inc. | Ramsey, NJ

Mar 2016 - May 2018

  • Interfaced with global brands, including Volvo and Jaguar Land Rover, to design multi-channel marketing initiatives, contributing to a 30% increase in campaign performance.

  • Managed high-volume creative projects under tight deadlines, earning a 97%+ positive client feedback rating. 

  • Crafted visual design and brand storytelling approaches that increased client retention by 20%.

Tools

Adobe Creative Suite
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Photoshop
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Illustrator
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XD
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InDesign​

After Effects

Premiere Pro

Figma

Sketch

Microsoft Office

Keynote

Google Slides
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HTML5
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CSS3
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JavaScript

© 2025 by Keri Bourland. Powered and secured by Wix.

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