I had the privilege of collaborating with the Stryker Foot & Ankle marketing team on Stryker’s prestigious partnership with Army West Point Athletics, facilitating the creative execution of this high-profile, multi-channel campaign. The initiative aimed to raise awareness of foot and ankle injuries within the athletic community while reinforcing Stryker’s position as a leader in foot and ankle healthcare solutions.

To maximize reach and engagement, we developed a diverse suite of print and digital assets, including magazine ads, cover tip ads, postcards, social media content, and digital web banners. Additionally, we secured prominent Stryker branding within the historic Michie Stadium during Army West Point football games, further solidifying Stryker’s presence within the athletic and medical communities.