I had the privilege of contributing to Stryker Foot & Ankle's award-winning direct-to-patient bunion campaign, collaborating closely with the Marketing Communications team. This multi-channel campaign was strategically designed to empower patients to seek treatment by connecting them with our surgeon partners while reinforcing Stryker’s leadership in the bunion treatment space.

Our efforts included the development of a comprehensive suite of marketing materials, including a poster, tri-fold brochure, pull-up banner, social media content, and a dedicated patient website. Additionally, we partnered with an external agency to create impactful chalk stencil street art, strategically placed in major U.S. cities to drive traffic to our patient website, freeyourfeet.org. This innovative approach helped expand awareness and engagement, positioning Stryker as the go-to solution for bunion treatment.